Fursaad began with a mission: every shop in the UAE must all be in one digital home.

For years, e-commerce in the UAE has grown rapidly but thousands of shops still operate offline, lacking the tools, support, or technical knowledge to bring their business online. We saw an opportunity to change that.

Fursaad was created as a platform where any shop whether a neighborhood store, home business, boutique brand, or retail chain can open an online branch in minutes, without needing technical skills or complicated setups.

To make this vision scalable for the entire UAE, we built Fursaad on top of advanced AI agents. These intelligent systems assist in running and managing the platform:

✔ AI onboarding agents help shops register faster
✔ AI operational agents automate workflows and reduce manual processes
✔ AI support agents assist customers and merchants
✔ AI analytics agents optimise performance and detect issues early
✔ AI monitoring agents keep our marketplace reliable around the clock

Our AI-driven ecosystem allows us to support thousands of shops efficiently, ensuring a smooth experience for both sellers and buyers.

But most importantly, Fursaad represents opportunity, the opportunity for every shop in the UAE to reach customers online, grow their business, and become part of a unified national marketplace.

Our goal is ambitious:
✨ Register every shop in the UAE on Fursaad.
✨ Build the largest AI-powered marketplace ecosystem in the region.

Fursaad means “opportunities”—and our story is just beginning.